GERMANY- MUNICH – 12 March, 2013 – MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced that Siegmund Redl has been appointed as General Manager Corporate Marketing, Europe. In his new role, Redl will lead the corporate marketing and business development activities for MediaTek's expansion into Europe. He will report to Johan Lodenius, the Chief Marketing Officer of MediaTek. "Siegmund has exceptional experience and competence in mobile technology and marketing,” Lodenius said. “He is very well connected within the European mobile industry and through his recognized leadership we continue to expand our business in the European market. I am very pleased to have him on board. "

A long time member of the European Mobile Community, Redl started his career in 1990 in the early days of GSM as Support Engineer at Schlumberger Technologies and in 1997 became Director of the Wireless Communications Business Unit at LSI. In more than 10 years of service for Qualcomm Inc., Redl established key business relationships for the company throughout Europe. Recently Redl served as General Manager, Europe, for the LTE startup Altair Semiconductor.  

“Mobile Connectivity has become an important part of our everyday life and we witness this evolution also in Europe. MediaTek is a technology leader in Asia, empowering the mobile ecosystem to become innovative and I am very excited to be the General Manager of Europe to solidify its footprint in Europe, enabling our customers and partners to develop amazing technologies for millions of people in Europe,” said Siegmund Redl.

About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.